Toyota is running a new national marketing campaign for the 2019 Toyota Corolla Hatchback, called the “Greater Than” campaign, which promises a vehicle that enables drivers and their families to live in the moment and live their life to the fullest. The fun-to-drive new Toyota Corolla Hatchback is packed with the Toyota brand’s newest and most technologically advanced features wrapped in a stylish package.
The goal of this marketing campaign is to keep the brand connected to the target audience in a unique way. To achieve this, Toyota Motor North America has created an assortment of ads that are made to highlight the energy and excited of the idea of living in the moment.
The “Greater Than” marketing intuitive includes six 30-second long commercials for TV and other digital platforms. Several agencies worked on the campaign with Toyota Motors North America to bring different stories to the commercials. There’s also a print campaign that joins the digital ads.
Even before the ad campaign, the 2019 Toyota Corolla Hatchback has received extreme praise from critics and drivers for all the features it brings to the table. The all-new suspension and Dynamic Shift CVT with paddle shifters are some of the performance features that have earned much praise for making the car fluid. The all-new design is extremely sporty, and it’s loaded with technology and safety features. The interior is designed around the driver’s senses and needs, making it a very desirableeveryday car.
This model also introduces the North American market to Toyota Safety Sense™ 2.0, with lane tracing assist, road sign assist, lane departure alert with steering assist, full-speed range dynamic radar cruise control (automatic), dynamic radar cruise control (manual), and pre-collision system with pedestrian detection, for the first time!
This is truly one of the most sought after new Toyota cars on the market, and you can test drive it as soon as today here at Bob Smith Toyota!