2016 Toyota Prius in La Crescenta

Toyota Announces Commitment To Safety

Toyota announced at the 2016 New York International Auto Show that they will be including the Toyota Safety Sense Package, which includes automatic emergency braking, on almost every new vehicle by the end of 2017. Keep reading for more information on this exciting announcement.

This announcement came at a key time when Toyota is making efforts to help save lives and reduce highway injuries. “At Toyota, we are committed to creating better ways to move for everyone,” said Jim Lentz, CEO of Toyota Motor North America. “High-level driver assist technologies can do more than help protect people in the event of a crash; they can help prevent some crashes from ever happening in the first place. We are proud to help lead this industry in standardizing these systems and bring automated braking to our customers sooner rather than later.”

A week before the 2016 New York International Auto Show, the National Highway Traffic Safety Administration (NHTSA) and Insurance Institute for Highway Safety (IIHS) announced their target for all brands to have automatic emergency braking standard on their vehicles. “We are entering a new era of vehicle safety, focused on preventing crashes from ever occurring, rather than just protecting occupants when crashes happen,” said U.S. Transportation Secretary Anthony Foxx.

The technologies included in the Toyota Safety Sense package are a Pre-Collision System, Lane Departure Alert, and Automatic High Beams. These will help prevent frontal collisions, ensure drivers stay in their lane and improve night driving safety.

Come see us at Bob Smith Toyota in the La Crescenta, CA area. You can experience the new and pre-owned Toyota vehicles and the safety features they currently include. We look forward to seeing you!

2016 Toyota Prius in La Crescenta