Toyota is the exclusive automotive sponsor for the nation’s largest Latin Music alternative music festival, Rudio Fest. Toyota has taken this opportunity to create shared custom content with a variety of the artists. Want to know more? Keep reading for additional information.
Toyota partnered with Mexican indie-pop singer and composer Carla Morrison, Mexican pop-rock singer/songwriter Natalia Lafourcade, and Mexican-American, and L.A.-based band La Santa Cecilia to create the content. This all is centered around the #BoldWish concept and powered by the 2017 Toyota Camry. These musicians help fans achieve one of their wishes.
At the Toyota booth, festival goers can check out the vehicle displays that have new virtual reality zones and can produce shareable photos. The featured vehicles include the 2017 Toyota Camry, the all-new 2017 Toyota Prius, the 2016 Toyota RAV4 Hybrid and the 2016 Toyota Corolla.
Toyota will also be helping an important cause during the festival. They will use social media activation to encourage fest patrons and others to raise funds for VH1 Save the Music. Everyone can show their support by using the #ToyotaGiving hashtag.
“Music is ingrained in the lives of so many of our guests,” says Tyler McBride, Toyota’s engagement marketing manager. “We use music to connect with our guests and Ruido Fest was the perfect setting. Whether in person or via our social channels, Toyota is committed to engaging our artist partners and giving our guests an up close and personal view of the music journey.”
Swing by Bob Smith Toyota in the La Crescenta, CA area. We have a variety of new and pre-owned Toyota vehicles in stock. Our sales representatives will work with you to help your bold wish come true! We hope to see you soon.