Toyota Joins Forces With WWF

Toyota has been committed to sustainability for years and recently took steps to further that commitment. They announced a new five year partnership with WWF. These two organizations will work together to “promote biodiversity conservation, raise environmental awareness and accelerate the move toward a ‘zero carbon’ society.” Keep reading for more information.

“We share the same vision as WWF: to achieve a truly sustainable society and leave a living planet for future generations. When we started working on concrete actions to achieve our Environmental Challenge 2050, we decided that joining forces with non-governmental organizations which are experts in their field was essential. Our partnership, and projects like the Living Asian Forest Project, are among the most effective ways for a company like ours to make a positive impact and raise awareness among our employees, suppliers, and customers of the importance of sustainable resource management,” said Didier Leroy, Executive Vice President of Toyota.

Toyota is the first automotive company to sign a Global Corporate Partnership agreement with WWF, which will officially started on July 1 of this year. Though this partnership Toyota will support the Living Asian Forest Project with a $1-million-dollar gift. This is a program WWF coordinates to conserve tropical forested and wildlife in Southeast Asia.

This fits very nicely into the Toyota Environmental Challenge 2050 that was announced earlier this year. And this isn’t all Toyota is doing to fulfill their environmental challenge. They have also joined the Science Based Targets initiative.

We are proud of the sustainability work Toyota is doing and look forward to see what comes out of this partnership. If you are interested in checking out new or pre-owned Toyota vehicles swing by Bob Smith Toyota in the La Crescenta, CA area.