2017 Toyota Corolla iM

Toyota to Start Car Sharing Service

As the popularity of mobility services continues to grow, the Toyota brand has decided to jump on the bandwagon! At the end of October, they announced they will establish a Mobility Services Platform (MSPF) to support mobility services, like car sharing. To do so they will tap into already established programs like Toyota Smart Center, financial services and the Toyota Big Data Center. Keep reading for more information.

The Toyota Mobility Services Platform will oversee all vehicle management systems, vehicle sharing and leasing programs. They have already started working on systems to make car sharing and leasing even easier. The first system to emerge from this development project is the Smart Key Box (SKB). This will be placed in vehicles and allow car sharing users to lock and unlock doors, as well as start the engine with their smart phone.

Shigeki Tomoyama, President of the Toyota in-house Connected Company stated: “As a mobility service platform provider, by collaborating with various companies and services, we would like to help create a new mobility society in order to offer safer and more convenient mobility to our customers.”

In January 2017, the Toyota brand will start a pilot program for car sharing with Getaround company. This will allow Toyota to further test its Smart Key Box.

“Our goal at Getaround has always been to empower people to car-share everywhere,” said Sam Zaid, Getaround’s Founder and CEO. “Integrating our experience and purpose-built car-sharing technology with Toyota activities across mobility services opens up new opportunities to Toyota customers and the rapidly growing car-sharing market.”

While the ride sharing program hasn’t started quite yet, you can come check out new or pre-owned Toyota vehicles at Bob Smith Toyota in the Los Angeles, CA area. We hope to see you soon!